what do you mean you used your Madden Code? do you mean just to login? if so that could be why it said you were ineligible
read this on PFT about eligibility
Specifically, live, out-of-market NFL games can be streamed without a DirecTV subscription if: (1) the customer lives in New York City, Philadelphia, or San Francisco; (2) the customer lives in an apartment building where DirecTV is not available; or (3) the customer attends the University of Washington, Texas at Austin, USC, Michigan-Ann Arbor, Florida, Colorado at Boulder, Alabama, Syracuse, Ohio State, or Harvard.
i just tried and also told ineligible for south jersey even though im in the Philly market...hopefully i can just purchase max again which i also got last year from the madden code