Regardless of how nice the sweater is (and from the 1 photo that I've seen that doesn't give any indication of piping at the bottom of the sweater or lettering / numbering on the back, it does look pretty good), it still has a giant yellow snot smear on the middle of the chest.
That same snot smear is what is going to be shown on every single highlight show giving game scores and "breaking" NHL news. It will also have to stand alone on stat / fantasy league websites and in newspaper articles, etc., etc.. The snot smear will still look pathetic, even more so, when it isn't associated with the rest of the sweater.
If the sweater had ANYTHING decent on it, it has potential to not suck. Unfortunately, it has a giant yellow snot smear on it.
I notice that they didn't leak the white version of the sweater. Something tells me that you probably cannot make a white sweater look good (or even reasonable) with a giant snot smear across the front of it.