I think it's actually good marketing. The plans are not 100% final - I believe that was stated right up front. Folks have been waiting with anticipation for awhile, so letting out a couple of renderings starts to give folks a sense that it is a real thing. As I've looked thru the comments I get the feeling that MOST (not all) of the folks on THIS message board in fact like it. Of course folks have questions - that goes with the territory. After being in marketing for over 30 years, I think it was smart to give out a little taste now instead of letting out ALL the full details (that you may want), when in all likelhood, a lot of those details aren't even complete yet. Have patience my friend - we'll all get what we want in the end.
Personally, I think the direction they went is spot on. Hope they keep the 3 large buffalo out front - awesome touch and that should become an iconic scene evetnually....