There's got to be some sort of professionalism for the brand. You dont want to see some schlub in sweatpants and a wife beater or business casual khakis and polo shirts. The CEO wears a suit, the guys on TV representing the brand wear a suit.
I never was a huge boxing guy, but I knew and appreciated Jones, Amir Khan, DeLaHoya and some others. It just always seemed to me that boxing was so corrupt. I'm not sure how 3 judges watching the same fight could score it so different.