Here's my take in response to the poster.
Cam Newton most certainly has handlers that are coaching him for his media time. In my opinion there's one of two things happening. And let me start by saying Cam Newton is self indulged.
1) The advice that he's getting is bad. He and his family may have surrounded themselves with people that think like them. And that the entire camp doesn't get it. Then when it comes time to present, he comes off as arrogant, they get support from certain people and it further entrenches their beliefs.
2) He's getting advice to not come off as arrogant and when it comes time to present, he reverts to his own thoughts and he butchers the media time. Because he's a self promoter and humbleness doesn't come very easy to him.
Did you ever meet someone that even when they are trying to be nice, they are an a hole? This is how I view Newton. Even when he tries to smile and act contrite, he sounds like an arrogant person.
The guy is not a natural leader and the more he tries the more his self indulgence gets exposed. The question is, is he so good that the leadership isn't needed and play on the field is enough for people to follow him. I am of the thinking that that is not enough in the NFL. I just don't see men like Levitre and Wood following and believing in a guy like Newton. But I believe he would get close to guys like a Desean Jackson type, that want to be "boys" with their QB. I'm not saying there's anything wrong with that, but that I believe that's what a player like Newton is at his core. He's an incredible athlete and a physical specimen. He relies on that coupled with his arrogance as his form of leadership.