Every year there's a different term that gets driven into the ground by the flapping heads on ESPN and every hack beat reporter.
Not long ago it was "pitch count" for QBs recovering from injury which then spread to all players recovering from injury. Will he be on a pitch count, should he be on a pitch count, would you put him on a pitch count?
Before that "blind side" swept the league. DEs were coming off the blind side, LTs were guarding the blind side, everyone had to be concerned about a QBs blind side because Ms. Congeniality won an Oscar.
Every offseason we get bludgeoned over the head with "smoke screen". Buddy Nix farted in the shrimp bisque! Could it be a smoke screen??? Whaley got drunk and leaked the draft board. Smoke screen or alcoholism?!?!?