That's the difference between a high school grad and a college grad's lifetime earning potential.
"The report titled "The Big Payoff: Educational Attainment and Synthetic Estimates of Work-Life Earnings" (.pdf) reveals that over an adult's working life, high school graduates can expect, on average, to earn $1.2 million; those with a bachelor's degree, $2.1 million; and people with a master's degree, $2.5 million."
http://usgovinfo.abo...andearnings.htm
So these student athletes are (potentially) getting $900,000+tuition+room+board. And that's not good enough?"