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The release was timed to coincide with the annual pilgrimage to Mexico City celebrating an apparition of the Virgin. The magazine's headline reads in Spanish: "We love you, Mary." About 100,000 copies were printed, Reuters said.
"The image is not and never was intended to portray the Virgin of Guadalupe or any other religious figure," Raul Sayrols, publisher of Playboy Mexico, said in a prepared statement. "The intent was to reflect a Renaissance-like mood on the cover."