As a business, the NBA is super-healthy. Franchise values are through the roof and the league is about to sign a new TV contract that will basically double their broadcast revenues. The problems with college basketball are certainly having a trickle-down effect on the NBA--similar to CFB and the NFL--but the NBA has something the NFL will never have: a massive influx of talent from around the world. Look at the top players in the league right now...a ton of them are from abroad...Jokic, Doncic, Giannis, Wembanyama....While it would be nice to have more home-grown stars, this just serves to make the league more popular overseas...