I don’t see how this “isn’t relevant to any gay players in the league”. Isn’t that for those players to decide?
I have no idea what it’s like to be a gay man playing in the NFL, but growing up on football in the late 60s, I heard gay players existed but they had to hide it from their peers. Society was a little farther ahead, but not much.
I would think gay NFL players would appreciate this, even if it’s a token effort as a start.
I think the NFL is exposing itself to risk by promoting this because there are fans who “quit” the NFL over the kneeling issue. I would not be surprised if there are fans who will “quit” the NFL over this as well.