I know what you mean, but I don't much care if the place is named after Ralph - he probably deserves to have his name on it more than Bob Rich. I doubt there's a WNY company that would pay upwards of $75M for naming rights, which is what RW got for the Toronto deal. Plus, the Bills are less likely to leave WNY for the Left Coast if they're contractually obligated to play in Toronto for the next 5 years.