Yeah ok.
In ‘22 streaming services like Netflix and Amazon Prime took the largest share of the television viewing audience, surpassing both cable and broadcast TV. Streaming captured 34.8 percent of July ( 2022) viewers, compared to 34.4 percent for cable and 21.6 percent for broadcast.
In the second half of 2022, cord-cutters became the majority. The share of cable and satellite television subscribers dipped to 48 percent.
In other words, more people now stream mostly through internet TV services, according to streaming vs cable statistics.
Numbers will continue to spiral.
It’s over, cable is done.