How were the Titans punished? Since you used a plural, what other teams have been punishedand how? How will the Ravens be punished?
The NFL has been highly arbitrary. If they were consistent as you contend, we would all already know the Ravens supposed upcoming punishment because it would have been prescribed ahead of time. Instead it will be similar to the Pats taping the Bengals. Double secret probation nonsense. The Ravens punishment is only "outside of this discussion" because it makes your argument of the league being rule bound look completely absurd. They are making things up as they go along.
The Broncos, who did not have coaches breaking rules, will be physically punished this afternoon. Players may end up hurt as a result because they are blocking for a WR playing QB and that will certainly have them improvising. Had the Broncos broken more rules there would be no such risk. And it is still not certain if or when the Ravens will have to play.