I think people get way to bent over this stuff. If you think about it the Niners would be insane not sell the name. You can't make money any easier. You have to sell a shite load of tix, doggies, parking to net 11 million a year. I get it though, seems like every thing has a logo on it these days. Just think, it could be like pro soccer where teams logos are actually corporate logos!! And some of those teams started in the 1870's!