Celtic FC (who I absolutely hate) take advantage of the Asian market every season. In the past they have actively sought one player. from the Far East. For a few seasons they had Shunsuke Nakamura who started his career as a superstar in Japan. His signing by Celtic worked as far as merchandising and greatly increased the Scottish club's presence. This season they signed Cha Du-Ri, a South Korean national team player.
Hey, if it works in soccer it could work here.