Who says it won't be long term if it is successful? AND what exactly is "lowest of the low" about it?!
The no-huddle has been a "gimmick" that has been run (yielding both success and failure) since is inception by the Sam Wyche and the Bengals in 1988.
"Currently the Indianapolis Colts with Peyton Manning ,New England Patriots with Tom Brady, Cincinnati Bengals with Carson Palmer, and more recently, Atlanta Falcons with Matt Ryan employ their own variations of this approach."
Offensive and Defensive strategies are constantly being reused and recycled (see the recent re-emergence of the 3-4 as a more popular scheme.)