djp14150 Posted September 16, 2013 Share Posted September 16, 2013 You can find this article in Ad Age and bleacher report among others..... Dollar Shave Club's One Wipe Charlies brand is about to give NFL offensive linemen the most media exposure they've had since New York Jets quarterback Mark Sanchez ran face-first into guard Brandon Moore's large rear end on national TV last Thanksgiving. One Wipe Charlies, the flushable wet toilet-paper product launched in June, has tapped four NFL centers -- Travis Frederick of the Dallas Cowboys; John Sullivan of the Minnesota Vikings; Eric Wood of the Buffalo Bills; and Nick Hardwick of the San Diego Chargers -- to appear in the male-targeted brand's "Clean Snap" ad campaign, said Dollar Shave CEO Mike Dubin. The beefy NFL offensive linemen don't get many endorsements, making the deal a bit unusual. The centers will promote One Wipe Charlies in radio spots created in-house. The tagline: "Every great play starts with a clean snap." Mr. Dubin thinks the unsung offensive linemen who determine the outcome of games in the trenches are the perfect endorsers for a brand that bills itself on its website as the "softest, manliest way to wipe your ass." "Everybody's got their eye on the center's ass all season long," he said. "That's why we picked them. They have to keep that area clean, not just on the field but off the field." There's also a charity component. Every time the company sees a tweet reading #cleansnap, it will donate $1 to the charity of the four centers' choice. Mr. Dubin declined to comment on how much he's paying the players. "Let's say they're more affordable than the quarterback," he said with a laugh. By working with only four centers, One Wipe Charlies didn't have to pursue an official deal with the NFL, which he said would have been too expensive. "If these guys are getting over $10,000 [for the deal], they're doing well," said Leigh Steinberg, CEO, Leigh Steinberg Sports & Entertainment. The most marketable QBs on Madison Avenue, such as Peyton and Eli Manning, won't even get out of bed for commercial gigs unless they start in the $75,000 to $100,000 range, added Mr. Steinberg. Link to comment Share on other sites More sharing options...
Gray Beard Posted September 16, 2013 Share Posted September 16, 2013 lmao My wifes says I'm getting these for Christmas Link to comment Share on other sites More sharing options...
You herd it hear last Posted September 16, 2013 Share Posted September 16, 2013 No Sheet. Link to comment Share on other sites More sharing options...
sodbuster Posted September 16, 2013 Share Posted September 16, 2013 Is this real? This isn't a joke? Link to comment Share on other sites More sharing options...
djp14150 Posted September 16, 2013 Author Share Posted September 16, 2013 I would post a link but the system isnt allowing me to.... Link to comment Share on other sites More sharing options...
mattitude Posted September 17, 2013 Share Posted September 17, 2013 https://www.dollarshaveclub.com/one-wipe-charlies standard flushable but wipes with good marketing. Link to comment Share on other sites More sharing options...
K-9 Posted September 17, 2013 Share Posted September 17, 2013 Can you spare a square? GO BILLS!!! Link to comment Share on other sites More sharing options...
The Wiz Posted September 17, 2013 Share Posted September 17, 2013 (edited) Well I never tweet, just follow, but I'm going to have to follow EJ and makes sure I ask if he had a #cleansnap on "X" play, since it's for charity. Edited September 17, 2013 by The Wiz Link to comment Share on other sites More sharing options...
You herd it hear last Posted September 17, 2013 Share Posted September 17, 2013 I hope the mods don't shut it down. There are a LOT of ways we can go with this, fellas. And that towel tucked into the QB's pants? Who knew? Link to comment Share on other sites More sharing options...
The Wiz Posted September 17, 2013 Share Posted September 17, 2013 I hope the mods don't shut it down. There are a LOT of ways we can go with this, fellas. And that towel tucked into the QB's pants? Who knew? Might be changed to the "Official Ball Wipe of the NFL" #cleansnap Link to comment Share on other sites More sharing options...
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