Thanks. Which part on Goldberg would be the stunt? The using him, or the demotion? At one point, he was actually considered a rising star thanks to his UFC work. This sounds weird probably, but Vince McMahon offered him a truckload of money to become the "Voice of WWE," because he wanted a more serious play-by-play guy at the time. Goldberg remained with UFC, and through their deal with FOX, he got a gig as their #7 guy that year. And he was savaged and had the meltdown. Now, he doesn't even have the UFC gig.
The crowd who thinks that Mowins is a publicity stunt is aided by the fact that she isn't exactly on the top-rung at ESPN college football. She's about 9th or 10th down the hierarchy and received fewer bowl game assignments than completely obscure guys. I see it as CBS took a flier on variety of factors: yes, she's female, but they want to test the waters, it was just 2 games this season, and Bills-Dolphins had the lowest distribution percentage of any game yesterday (6% of the country saw it). It's easier to take a chance and see what you have. A true publicity stunt would be ESPN sticking her with Flexy Rexy and Sergio, turning it into a circus on purpose.
I didn't get the Jay Feely nod at all though. He works for CBS, but isn't even on any of the top college crews. He was terrible on the UB-Army game this season.