I have to say, nice job by the Penguins fans staying around and giving their team a nice ovation, and the Pens team saluting them...between that and the customary handshake, those are things about hockey that make the sport great.
I think the ratings for the NHL are going up for a number of reasons:
1. HDTV- Hockey is MUCH better on TV in HD, can see the puck better, player movements are crisp etc.
2. "Refreshing"- The other sport we love (NFL) has become so soap operaish at times, and every week it seems we hear of another player being arrested etc. With the NHL, there is more emphasis on the game itself, and that is refreshing again to sports fans who have grown tired of ESPN's theatrics of giving a lot of air time to a punk like PacMan Jones and treating him like he is almost regal.
3. Young Stars- Crosby, Ovechkin, Malkin, Zetterberg, and the list is growing. Stamakos and Tavares to follow in the next 2 years. The NHL has never been as healthy in that regard.
4. Sleeping Giants Are Awake Again- Rangers are contending, the Bruins are back on the map, and the Chicago Blackhawks are on the rise again, and having these 3 markets involved in the NHL again can only help the sport.