Again, the incentives ahve to be there. Afterall it really isn't "Exxons" money. It is your's and mine since we are the owners of the company through our investments eaither directly in stock purchase or through our mutual funds. We drive their business decisions to make the most profit and to have them take advantage of the tax loopholes to put more money into our retirement, college funds , etc... The only incentive to make the Exxons, Dominions, etc... become even more environmentally friendly as well as less dependant on mid-east oil is to well give them/us incentives to make the stock even more profitable as they are required to make changes. Else they/we the stockholders will not like it very much. The markets fgo down, less money in the economy, and lo and behold, we get laid off. That is their business model and every public companies busines model. The incentive financially has to be there for the stockholders.