From Wiki ...
Rosen is the maternal great-great-great-grandson of Joseph Wharton, the co-founder of Bethlehem Steel and founder of the Wharton School at the University of Pennsylvania, which was named in his honor. Rosen is named after another ancestor, Joshua Ballinger Lippincott, who founded publishing house J. B. Lippincott & Co.
Just another hungry MBA candidate scraping by ...