They probably will, but not until someone gets injured. Sooner or later, defensive coordinators will get smart and start telling their biggest, meanest dudes to try and time the snap and fly over the offensive line into Hurts. If they're offside, who cares? Same result. And one of these big, mean dudes is going to barrel into Hurts' legs before the snap or clean his clock when he tries to dive over the pile.
When one of the faces of the NFL gets injured doing this play, they'll ban it the following off-season. Until then, it's creating a lot of controversy and the NFL loves controversy more than it loves football.