If you want to talk about a town that does not deserve an NFL team let alone a Super Bowl, that would be Jax. They have a 47% adult illiteracy rate in Duval County (Jax) and are spending $2 Billion of the local taxpayer's money on everything but education.
The $2 billion has been spent on a baseball stadium, a basketball arena that has no tenant and improvements to Alltel for the Super Bowl, as well as a county courthouse/jail complex (got to have somewhere to put all the non-readers who commit crimes) that is coming in 2x over original budget and various intersection/road improvements throughout the city.
By Florida law its hard for a county or municipality to supplement what the state spends on education--but 47% illiteracy is just downright scary. That's developing country status at the UN. I asked the deputy superintendent of schools what she was going to do about adequate yearly progress under No Child Left Behind and she said--well the President is our governor's brother....nice excuse....
No wonder they can't sell tickets--half their potential buyers can't read.