Because Teddy Bridgewater.
The answer to "Why does random city X get game Y?" is almost always because a key player in the game played their college ball in that TV market. In this case, Bridgewater played at Louisville.
Damn. Now we're the Lake Placid Bills? I KNEW Pegula couldn't be trusted! I KNEW he couldn't own two teams at once in the same market!
Somebody get that Ho-Hos guy on the phone!