Ugh, I love it too, but I don't allow myself to anymore as a measure of self-control. A couple years ago, I became obese (around 260 pounds was my maximum) and I decided I had to make a change. My methods were successful, and one of the biggest ones was switching to vegetarianism as a way to draw a line in the sand regarding what I would/would not allow myself to eat. It's not a perfect catch-all (after all, I can still have fatty fettucine alfredo on a vegetarian diet), but it stops me from rationalizing "Weeeelllll, I guess going to Burger King just this once won't hurt".
Not a day goes by that I wish I could have a nice juicy burger or a slice of pepperoni pizza, but I know that the accomplishment of avoiding that stuff is more fulfilling than the vapid pleasure of eating it.
Btw, sorry for the thread hi-jack. My biggest and best THANK YOU goes out to all those who have served.