The press leaks haven't been kind to Whaley, especially in the national coverage. Those paint the whole ship in a bad light. But overall, Whaley's been pretty decent from a strict personnel standpoint. Moreso in free agency than the draft, but still.
I think the current narrative is Whaley's had his wings clipped by ownership (and perhaps Brandon, and the head coaches, who have all been owner-hired) and thus doesn't really wield that much power anymore. If that's true, then sure he ranks towards the bottom, simply by reason of being ineffectual.