I heard yesterday on 103.3 The Edge, Bledsoe was talking about that play
They had their GOALINE personell in there, and they didnt want to run the ball and not get the 3 points, it all started because the playclock wasnt reset...He said they allready tried to throw it once with them in there and it didnt work so rather then run it and then waste a 3 point opportunity, they went for 3 and there you go...