Some people call that a marketing gimmick. I have a hard time calling it a gimmick since it does help charity. But I can also see what they’re saying - he uses it as a selling point to sell his shirts and it’s possible his company is no where near what it is now if not for the donation marketing.
I’m not sure. It seems kinda split on Twitter, but more positive than negative. I’ve seen people question his reason behind the good things he does (ulterior motive kind of thing) and i’ve seen people be upset at him seeing himself as the father of BillsMafia. But i’ve also seen just as much (and more) defend him.
I have nothing against him. In fact, my Twitter account that gives away free Bills tickets was inspired by his donations. I mention him in the Twitter bio.
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