The Bills do 95% of the things necessary to win a title. It's the small things in the margins that allowed us to lose to KC.
We went from pass first to run first this year under Brady. It brought a lot of success in wins and reduced turnovers. It happened in a year we dealt Diggs. It was good timing to switch to run first in the absence of an alpha WR or TE.
While most of us obsessed about our defense being vulnerable I believe it was our offense that failed versus KC and to a lesser extent Baltimore.
Success is intoxicating in that once you are successful doing something, you keep doing it because it works. Such is the case with our running game. I continue to be amazed by James Cook's ability to routinely squeeze through a hole for 6 + yards that doesn't appear to be there on TV.
As the season wore on and the wins piled up, our receivers and TEs got further and further removed from the game. At some point our offensive personality changed. We became so intoxicated with winning in a low risk run first offense we thought we could ride it into the sunset.
Five or six weeks is a long time for our receiving corps to be effectively reduced to decoy status. The longer you go without touches, the harder it is to re-establish rhythm and timing. WRs are divas for a reason. They know if they don't get touches they lose their mojo.
In the second half versus the Ravens we decided to try and turtle out a win by keeping on the ground. It was terrifying to watch us allow the Ravens to fight their way back in and nearly steal the game away. But a playoff win against a very good time is a win even if it causes near cardiac arrest.
Again we kept it on the ground to the point of mind numbing predictability versus KC. I was shocked that we would try and protect a one point lead with an all running offense against the best football minds and QB. Trying to beat a colossus like the Chiefs playing turtle ball is an invitation to disappointment. I would rather have seen us be daring with some more passing and lose than running it into the pile repeatedly knowing that everyone knew what was coming.
We have a great QB who can make plays. You can't back into a Superbowl victory calling plays out of fear. You can't beat an Andy Reid by being predictable. Somewhere along the way we got complacent with the success of our running game and forgot how to win through the air.
It's hard to go away from something that works 90% of the time. But knowing when you have to is the mark of great play calling.