The same way the recording industry were ripping people off. If there was a natural disaster and people could not find water, to overcharge for something people need is wrong, right? I know that football is not a need, but I hope you get my point. They know how much people love football, so they squeeze ever dime that that they can get. That's greed. Greed is wrong. because of this greed, there are many people who love football that cannot afford to pay for it. What about those people? Do you care about them? We already know that the owners don't, as we see it in their actions.
Your last point: Are you trying to defend the owners now? Are you going to actually try to say they are not greedy? Trying to get a raise from your employer is just not a good analogy. I have to laugh when you say the owners want to maximize their return on their billion dollar investment. The day after they buy a franchise, their investment has gone way up. Look at Bill's worth now compared to the price that Pegula paid.