Florio's site is an entertainment site, not a sports site. As such, he will slant every story and crack wise to suit his needs.
As much fun as Pro Football is, it's not interesting enough to provide all day entertainment every day, unless you do what he does - insinuate, speculate, wisecrack and sometimes just make stuff up. He definitely has his favorites and non-favorites, and unlike a real sports reporter, he lets all his biases show.