"The UFL will play in the fall, during traditional football season, to establish the league as a viable entity and will offer real, 11-on-11, outdoor professional football in NFL quality stadiums/venues. The UFL will play its regular season games on Thursday and Friday evenings in the fall, with the first regular season game kicking off in October and the Championship Game scheduled for Thanksgiving weekend"
IMO, trying to go head to head with the NFL and college football is a huge mistake. Why not play games in the Spring when there is no competition? I know they're probably anticipating having some crossover viewership from people already in the football mode, but most people who have an NFL team and a college team will not have time to add on a UFL team.