He's an MVP, he's an electric game-changing QB.
He is on no commercials. He is on no billboards. He has minimal endorsements, and he and his mom are not good at finding that part of the business. Folks are assuming that is why he wants a deal like Watson's, since both are relying on football for all of their money (Watson isnt getting any endorsements anytime soon either).
He has left SOOOO much money on the table by not having a professional, well-connected agent. He'd be swimming in dough, and his brand would be booming, if he signed with someone like Rosenhaus. So much more than the 3% he saved upfront. Dumb, dumb moves.