There's one up the road from me. They are on the end of a failed mall (My wife calls it the Bass end of the mall). They do well. I don't think that folks are flying in just to shop there, but they certainly draw from our tri-state (IN-OH-KY) area.
They managed to whack off most of the competition, especially those that sold to the shooting sports fans. 2 outfits in particular - a local concern named Relo (great selection, but idiots - I was strolling about in the store one day, and a clown behind the counter was trying to sell a vastly inappropriate handgun to a young family. This jerk chambered a .45 ACP into a single-action semi-auto, put it into battery and waved it around while demonstrating how to manipulate the hammer to de-rooster it) and a company called Jumbo sports. Dick's sporting goods still competes, but they are also dumb re firearm safety.
The RULES are:
1. Always point the muzzle in a safe direction.
2. Never hand over, or accept a firearm with a closed action. Both parties are obligated to inspect the chamber and if present, the magazine.