It really is... blow your head off. But, it isn't kept in the condiment aisles... could that be why you're not finding it? Just like Maries isn't either. Millers is refridgerated, usually by hotdogs, ham, that kind of stuff.
Depending on where you live... I know its not Attica State Prison lol... any bakery worth its "salt" should be able to make you the rolls. Like I mentioned above, we have Publix here that will. Would think Wegmans would do the same as well.