Uhh, you know Superfan was more than just HD, right? And the HD access fee is obsolete, right? And how exactly in your world did they use this "scam" to continue to raise prices? The Superfan package price remained constant over the years at $99 until it was retired (and that's only for those who actually paid it), while the Sunday Ticket package is what went up every year. Superfan was an OPTIONAL add on. Oh, and sorry to burst your bubble, but out of DirecTV's 18 million subscriber base what percentage are Sunday Ticket package subscribers? They will be just fine if the cable companies, who had every opportunity to bid on the same package, ever get ahold of it. And I hear a lot more people who like the company rather than hate it for being flexible enough in their pricing to tailor it to specific cusomers. Oh the sweet irony of hearing someone call others stupid for falling for this "crap," while at the same time as bitching and moaning about their TV provider continue to renew and send them more money.