me included, and we'll all sign up for Peacock to see it and a decent percentage will never bother to cancel. Speaking of which, how hard is it to cancel? Most services create barriers like needing to call and speak to a rep, who will give you the run around and beg you to stay on.
A not insignificant number of people avoid conflict/unpleasant phone calls so they just tell themselves "I'll cancel next month" and keep getting charged.
We went to my brother's house out of town for the holidays and when it came to the Bills/Chargers game he didn't think he had Peacock but when he tried it on his Roku device it turns out he was a subscriber!
LOL Case in point. Must have signed up a while ago and just forgot (and was paying this whole time).