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a true marketing genius


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a true marketing genius, one of elite stature worthy of our respect and gratitude, would remain deathly silent on the issue of utmost importance to his fan base. a true marketing genius would conduct interviews in a veritable cone of silence, allowing anticipation and yes--even frustration to mount as the natives became increasingly frustrated. a true marketing genius would set the wheels in place for a hiring so inspired as to blow the socks off the nfl media establishment! a true marketing genius upon securing the services of one of the most highly sought after coaches in todays nfl, would throw a little misdirection out. he might, in fact, encourage his new coach to reach out to an old friend to be his offensive coordinator. at the same time, a true marketing genius would casually slip the name of said offensive coordinator to a friend of a friend, perhaps neglecting to identify him not as the next offensive coordinator but in fact the next head coach. and a true marketing genius, a wizard of wizards, a get-their-asses-in-the-seat-and-ralphie-let's-count-the-cash marketing savant would set a press conference to announce the rather uninspired offensive coordinator and instead introduce the next coach of the buffalo bills as:

 

William Englebert Cowher.

 

(if 3 hobos can get 50 years of press out of walking on a knoll, i can get a few minutes enjoyment out of Cowher-Gailey).

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a true marketing genius, one of elite stature worthy of our respect and gratitude, would remain deathly silent on the issue of utmost importance to his fan base. a true marketing genius would conduct interviews in a veritable cone of silence, allowing anticipation and yes--even frustration to mount as the natives became increasingly frustrated. a true marketing genius would set the wheels in place for a hiring so inspired as to blow the socks off the nfl media establishment! a true marketing genius upon securing the services of one of the most highly sought after coaches in todays nfl, would throw a little misdirection out. he might, in fact, encourage his new coach to reach out to an old friend to be his offensive coordinator. at the same time, a true marketing genius would casually slip the name of said offensive coordinator to a friend of a friend, perhaps neglecting to identify him not as the next offensive coordinator but in fact the next head coach. and a true marketing genius, a wizard of wizards, a get-their-asses-in-the-seat-and-ralphie-let's-count-the-cash marketing savant would set a press conference to announce the rather uninspired offensive coordinator and instead introduce the next coach of the buffalo bills as:

 

William Englebert Cowher.

 

(if 3 hobos can get 50 years of press out of walking on a knoll, i can get a few minutes enjoyment out of Cowher-Gailey).

 

 

Russ? that you?

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