I learned it was called marketing. The NFL figure out how to market its players to the masses. It found players like Montana, Marino, Elway, Kelly, Namath, Brady, Manning (notice QBs) and brought them to the main stream America. Once you bring these guys to the main stream America, they have to win otherwise people will not buy the products they endorse. That is the story....I guess I am a group of 1 that see the NFL as a marketing entity and not a sports league.