How come?
Honestly, I hope that Apple gets the rights to this. When it comes to streaming services and the quality of the experience, there's nobody who does it better. All the glitches and crap quality that we've dealt with over the years from other providers will be a thing of the past. I understand the hesitance toward the brand (to an extent), but truthfully, Apple being the company to deliver this kind of product will push the entire sports broadcasting field that much further ahead and raise the bar for every other sports broadcasting service, feature, or network that exists.
I cannot stress enough the quality and stability of everything that's a part of the Apple TV experience. Not to mention all year long there are promos for months and months of free service. You don't get that with Amazon.
That said, it's ***** disgusting that to watch an entire season you have to have services for Amazon, ESPN, NBC, CBS, Fox, NFL Network, and probably one or two things I'm forgetting. It's well past time for an all in one or a pay as you view sort of feature.