Head and Shoulders is insuring is hair through Lloyd's of London which is famous for unusual policies that can be turned into media gold; the company has insured Tina Turner's legs, Keith Richards' fingers, the legs of noted Riverdance ponce Michael Flatley, the bodies of several professional wrestlers (including Ric Flair -- Woo!), Jimmy Durante's nose, and Celine Dion's vocal cords Polamalu's hair isn't going anywhere, but it's a nice press haul for company and endorsee.
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http://sports.yahoo....?urn=nfl-266239
Pretty weak commerical though.