The nature of the best, Brandon. It's like being forced to watch the Dallas Cowboys or the New York Giants on MNF or, even more painful, the New York Knicks on network NBA coverage. Automatic ratings. The network knows that they take a major hit in ANY golf tournament that Tiger is not in contention in on the day of the final round. So, they have to mention Tiger if he's there, even if he really isn't in contention. If he's way back or doesn't show up at all, people don't watch.