Hey, I get what kind of guy you are, and I am totally cool with it. You have a passion for honest, earthy, warm, bluesy music. I think that is great! I feel blessed that there are so many wonderful flavors out there for me to munch on. Cheers!
Anyway, like Astro sort of touched upon, guys like Edge and Will use a lots of guitar effects, which in a way adds another element to their technique. Make no mistake though, Will is firmly rooted in his appreciation for the greats and while he may or may not match their chops/prowess (no worse than Jimmy Page though) he is a genuine musician even after the "toys" are stripped away from him...