At the end of the playoff game against the Chiefs, the Bills got wrapped up in a manhood contest, basically telling the Chiefs we're going to run a push tush and see if you can stop it. The opportunity to pop a quick pass for a first down or even to hit an open receiver deep was right there.
The fact that the Bills DID earn a first down on that play, and certainly had one on the play before (the Kincaid reception), and got jobbed by the refs, doesn't take away from the fact that they didn't do what Mahomes/Reid does, hit em where they ain't.