I dunno about everyone else, but my opinion is that the billboard is misdirected in its aim to get Jauron gone. All it serves to do is embarass him, and there's nothing he can do about it besides quit, and what man in his right mind is going to quit a head coaching job in the NFL? No, if you want to reach Ralph Wilson in a public fashion like a billboard, say something on it that embarasses HIM, not Jauron, an admittedly bad coach, but more importantly, Ralph's CHOICE.
If it were my billboard, it would say something on it like, "Hey Ralph, you stopped knowing how to run a football team before the moon landing. Your and your family's meddling is ruining the Bills and creating an entire region of suicidal cases. Give up the reins and go eat your cream of wheat before it gets cold."
Leave the coach out of it, as he's just one of many symptoms of Ralph Wilson's horrid ownership.