I just called to add Sunday Ticket (not renewal) although I've had Directtv for more than 10 years. Initially, the lady asked for the full price which is $314.93 even I mentioned I've heard people got it for $179. Then, I went on about being a loyal customer and the reason I had Sunday Ticket on and off (because of wife). She then offered $314.93 and $10 off for 12 months which is $194.93 if I kept Directtv. Then, again, I pled for my case about getting a good deal so wife won't complain. She gave me $299.94 and $10 off for 12 months. That's $179.93! I'm happy!
P.S. Got 3 months free Starz channels too!