That's the whole thing. He grew up in Jersey, and has stated numerous times it pissed him off when people would rag on Rutgers. When he first took the job, people laughed at him when he said RU could win a national championship. To him, going to Miami or anywhere else isn't a step up. It is a step back.
Again, Rutgers is smack dab in the middle of NY and Philly, each of which has no team to call their own. This market is ready to EXPLODE, and he loves the fact that it was him who did this.
Greg Schiano,