SK was founded where in the city I live in, so I think it's great. Does that mean that the NFL players should be wearing pink gear for a month, that is another story. I'm all for a good cause & think it's great recognize it, just not that one on the field for a month.
I'm personally partial for the make a wish foundation / march of dimes myself. MAWF works with the NFL now & I think it says so much more about making sick kids dreams come true. Children don't get breast cancer normally & didn't have much of a life to cut short, like adults with Breast Cancer. I'd rather focus on Make a wish with the kids having the focus of importance, you'd be suprised how important the kids are sometimes (they're everything).