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John Barry, Executive for WD 40 Dies


The Dean

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http://www.latimes.com/news/obituaries/la-...0,5470698.story

 

Excerpt

John Barry, the unpretentious Midwesterner who made a San Diego product called WD-40 into a national sensation by "breaking all the Harvard Business School rules," died July 3 at a skilled nursing facility in La Jolla of pulmonary fibrosis. He was 84.

 

Barry's business genius during three decades at the company was in emphasizing brand loyalty for a lubricant that fights rust and eliminates squeaks. He preached the value of staying focused on your product and your market, and not being distracted.

 

"He had a saying: 'Don't be like a blind dog in a meat house,' " said Garry O. Ridge, WD-40 Co.'s current president and chief executive officer.

 

Words to live (and die) by.

 

RIP

 

I trust his will enter the hereafter well lubed.

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