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What Do You Think About Draft Prospect Promotional Media?


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I never followed the draft candidates closely like I am doing this year. So I have never seen the promotional work that I am seeing now.

 

Baker Mayfield has a series of sorts called "Behind Baker" with 8 minutes episodes on Facebook that follow his path to the draft.

 

Josh Allen has a Youtube video about who he is and how he came to be where he is, and his philosophies.

 

Josh Rosen has a high profile magazine article. All 3 of the above do some Twitter and Instagram stuff. Most or all of it is professionally packaged.

 

Lamar Jackson is busy on Twitter, Instagram, and has a short Youtube video. All of his stuff has more of a home made, one man job type of quality to it.

 

To varying degrees all of the above have a bit of a preachy quality to them in terms of how they came to be destined for greatness, so to speak.

 

I haven't seen much from Darnold. It could be out there but I haven't seen him doing too much.

 

Other positions may be doing it as well? All I have seen is Barkely seems pretty active. Not to pick on him but since we have no chance of getting him I can show the promotional preachy side of this stuff. Here is the header from his Instagram: 

Saquon Barkley

"One Man Could Change the World"

 

 

You can't argue with his point. One man can change the world I suppose. But I am not sure at this point that my money is on anybody in this crop of NFL football rookies to change the world. I see them more as young men who can play football.

 

I know it is just advertising really but as I say, I haven't seen this before. Is it usual for draft prospects to have this kind of promotional advertising?

 

Do you think it will help them with teams? I don't think it will help them with teams. So I wonder why the focus on it just now. But I wonder do you think it helps them?

 

 

 

Edited by BadLandsMeanie
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Almost all of that promotion (with the exception on Lamar) comes from the sports agency they sign with.  They are trying to brand them early to introduce them to the public.... but more importantly introduce them to advertisers early for potential marketing deals in the NFL.

 

I’m guessing this was probably done in the past but we just have a chance to see it.

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